Partnership between BLOOM and BioWatch
BioWatch and BLOOM are delighted to announce a strategic partnership. The objective of both the BLOOM project and the BioWatch platform is to raise awareness and encourage debate surrounding the potential of the bioeconomy.
Both are European projects that have received funding and support by the EU, and BioWatch also from the Bio Based Industries Joint Undertaking (BBI-JU). BioWatch was a key output of the Bioways project and is now managed by the science communications agency Insight Publishers, one of the partners within the project. All Bioways partners are active in the bioeconomy and will be contributing to the ongoing development of BioWatch.
Within the BLOOM project five regional hubs have been established to foster public engagement in the bioeconomy and to create a space of knowledge exchange and dialogue. Each hub is focusing on areas of the bioeconomy that are specific to the region, as for example food and agriculture at the Spanish hub and forest and wood at the Finnish & Swedish hub. The hubs include and engage with civil society organisations, young citizens, science communication networks, NGO’s, media and crucially the general public. They do this through a series of co-creation workshops and outreach activities. Additionally, schools in ten different European countries are involved and working on how to integrate bioeconomy into the diverse European school systems.
BioWatch is an interactive online platform that provides projects in the bioeconomy sector with a free service to position themselves alongside one another and provide direct access to industry, political stakeholders, the media and the general public.
BioWatch can be described as an e-library for bio-based research and projects. Each project is represented through a multi-media digital brochure on the platform; a so-called SEED. It displays information about each project in an accessible and engaging format. They contain similar information to the project’s website, but also offer a stronger level of engagement with the target audience that cannot be achieved by a website alone.
Interested stakeholders and general members of the public can both view the projects’ SEEDs and communicate directly with contact persons of the projects. Members of BioWatch can follow SEEDs they are interested in and receive push notifications when an update has been made.
The partnership between the two projects will provide members of the BLOOM hubs access to the latest innovations and ongoing research projects, whilst at the same time providing them with access to useful documentation. BioWatch will provide its members with access to the regional hubs so they can become part of their regional network.
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