BLOOM Outreach & Engagement Guidebook
In a world of continuous technological advancement, intensified global competition and various other challenges, reaching out to communities and establishing open and informed dialogues between different stakeholders is surprisingly more difficult than before.
Regionally anchored co-creation processes, based on regional contexts and needs are at the heart of five hub activities, since co-creation is about involving different perspectives and collaboratively designing tools, materials, processes, activities or strategies in line with BLOOM‘s principal objective: to raise citizen awareness. Towards this end, the main objectives of the regional co-creation workshops held at the BLOOM hubs were to
- Initiate multi-stakeholder two-way open dialogues
- Commonly reflect on bioeconomy ideas, strengths and weaknesses (co-creation)
- Identify barriers and opportunities on the uptake of bioeconomy ideas
- Collaboratively creating multi-format exhibits and showpieces and materials for use in outreach and education activities
- Develop open outreach activities and dialogues with selected groups by fostering innovative formats and communication methods
This guidebook gives an overview of the jointly elaborated and designed participatory outreach and engagement methodologies that the BLOOM bioeconomy hubs followed and refined. These activities have been jointly elaborated and designed in the previous co-creation workshop.
